Out of Home
There can be a huge variance in the value and quality of out of home advertising sites across the UK. This makes auditing an important part of your out of home campaigns to focus on where value was lost and where to target moving forwards.
Is out of home advertising still relevant?
On an average day someone will make eye contact with around 27 roadside posters and 14 bus adverts, or by taking a trip on the tube they would be exposed to an average of 74 adverts. All of this is according to the largest piece of research conducted into the UK out of home advertising sector, a £19m media study by research body Route, the successor to Postar. These figures illustrate how deeply embedded out of home media has become in our daily lives.
What can we offer?
SLiK Media understands the role of all types of Out of Home (OOH) media in a comprehensive media plan and we understand that every client will tackle this medium differently. That’s why we tailor our consultancy and audits to your needs to help you realise hidden value, improve terms, and identify the strengths and weaknesses of your campaign, so that your next out of home campaign can be even better.
In a typical audit we look at the following areas:
- Sheetage by region
- Roadside frame impacts vs market averages
- Cost per thousand comparison by format
- Price benchmarking – matched for quality, format and period
- Distribution vs availability
- Proximity to points of interest
Contact us today to discuss your OOH auditing needs and we can start to show you how to maximise your marketing impact.