TV Auditing


The balanced scorecard audit allows an easy diagnostic to illustrate whether the media agency has delivered against the agreed plan.

Dynamics that are analysed are :

 
  • TVRs vs plan
  • Weekly strike weights
  • Targeting Efficiencies
  • Top rating/ programme access
  • Peak delivery
  • Centre break access
  • Position in break access
  • Coverage efficiency for core frequencies
  • Price benchmarking 
 

Valid CSS!