Television
We all know that Television is one of the best forms of media for advertising. People are drawn in by television and are instructed to do, most importantly - buy. Television advertising campaigns however, do not come cheap. That's why it is absolutely vital that you maximise their full potential. As a rule of thumb, TV campaigns do have a good Return On Investment (ROI). SLiK Media can put it's experience to good use and provide you with the advice, and auditing of your campaign's effectiveness to gain an idea of how well it performed. There a certain key areas that we focus on, all of which are portrayed through our unique balanced scorecard audit.
Our unique balanced scorecard audit allows an easy diagnostic to illustrate whether the media agency has delivered against the agreed plan.
Dynamics that are analysed are:
- TVRs vs plan
- Weekly strike weights
- Targeting Efficiencies
- Top rating/ programme access
- Peak delivery
- Centre break access
- Position in break access
- Coverage efficiency for core frequencies
- Price benchmarking
If you still have any questions regarding our Television Auditing service, please contact us
