Press/Print Media Auditing
The balanced scorecard audit allows an easy diagnostic to illustrate whether the media agency has delivered against the market.
Dynamics that are analysed are:
- Penetration into issue
- Day of week usage (where appropriate)
- Orientation
- Editorial environment
- Price point
- Competitive pressure
- Verification of appearance
SLiK Media can also carry out a vigilant housekeeping service to ensure that the ads which were paid for did actually appear. We often find that clients are owed value for missing ad and we assit in facilitating getting this value back.
