SLiK Media

 

 

 

Outdoor/Poster Auditing


The balanced scorecard audit allows an easy diagnostic to illustrate how the media agency/ poster buying specialist has delivered against the plan and POSTAR averages.

Dynamics that are analysed are :

 
  • Sheetage by region
  • Visability adjusted contact
  • Illumination
  • Coverage
  • Frequency
  • Price benchmarking

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