Online Media Auditing
In the last ten years, the interenet has exploded into the seen of advertising creating another strong platform. There are hundred of ways to use the internet as a powerful marketing tool. The newest are virals and Social media, but you can't beat anything like Pay per click (PPC) search engine advertisment and banners of high trafficing websites. There are many different variables to online marketing, and quite often can be a little bit confusing. It needs close attention to ensure that your campaign is performing to its full potential. That's where we come in. Below we have included a basic structure of how our online media auditing works. If you have any questions or want to get the media campaign under way, then please do not hesitate to contact us today!
Standard analysis on non-search usage includes:
- Cost Per Click (CPC)
- Cost Per Thousand Impressions (CPM)
- Cost Per Acquisition (CPA)
- Ad serving
- Cost benchmarking
Online marketing should definitely be included in your online advertising campaign. It is now the second most time spent medium after watching television. According to a survey done in 2008, there were 32 million people in the UK online. That's 65% of the total adult population. 76% of internet users are now going online everyday, and on average, spend 23 hours a week online.
Please Click here to see the facts that the Internet Advertising Bureau have put up.
