Media Marketplace Uncertainty - Time to Talk to SLiK Media

  In this present time, with so much uncertainty and transformation in the dynamic media marketplace, it is difficult (some would say, impossible) for any Marketeer to make sense of gloomy generalisations and sift out what shifts are occurring in their direct sector and in their specific media selection.  Further confusions are added when we hear news stories on the media grapevine - the latest that some large FMCG companies are resorting to other ways of cutting costs in these difficult times, shifting attention to product size rather than damaging share of spend.  There has also been a notable shift of Food spending in press moving across into supplier-funded activity for the major retailers – which is being balanced by a reduction in their branding activity.

  There is a slowdown in advertising growth, but this masks some finite shifts in share of voice within each media.  What is certain is that the movements of the main players in key sectors such as Finance, Motors and Retail, could have a marked sweeping effect on the other advertisers. It would be wise for the vigilent advertiser to carefully review the marketplace and competitors very closely over the next few months and take heed of forecasts and expert advice and opinion.  At SliK Media, we carry out competitor requests and marketplace analysis giving you an accurate steer on what is happening and what to expect.

  The deflationary trend, dictated by market leaders can filter down the sector.  As audiences grow with multichannel demand, this means there are some fantastic opportunities to increase reach to your target audience, for less of your marketing (£)pounds.  However, there is also opportunity to bank value and save this for a ‘rainy day’.  We at SLiK Media ensure that our Clients' agency contracts have these things covered, so tight control is maintained in a turbulent market and everyone knows who is responsible for these decisions.  *A note of caution though*, that your agency will be feeling the pinch at the moment as well, so their advice on where to steer your spend may not be impartial, which is one of the key benefits and assurances of speaking to SLiK Media.

  There are definitely benefits of leaning on your Media Consultant in these torrid times.  These media experts have the experience and knowledge to find possible alternative media choices and should be able to provide comprehensive competitor information on these platforms.  This is also a great time to forge a stronger closer relationship with your agency, ‘pulling together’ through the tough times as well as testing times!  If your agency isn’t providing the answers you need, it may be a good time to think about changing your agency .... and SLiK Media can manage agency pitches working closely with client offering impartial advice and expert opinion.

  With a combined media knowledge spanning 70 years, covering previous periods of economic uncertainty, and media shifting,  SLiK Media are equipped to deal with your media query and happy to advise you, so please drop us a line.