A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

F

Facing Matter
Press advertising that faces editorial

Fibre optics
Thin glass or plastic cabling that is used to transmit data at high-speed, for example audio and video signals to TV sets.

File Header
A file segment that describes the format and type of data that is contained in a file.

Firewall
Hardware security procedure to protect private networks from unauthorised access from outsiders. Firewall software is also available for home PC users. See Intranet and Extranet.

Flyposting
Fly-posting is the commercially driven defacement of the local environment through the display of advertisements pasted or attached to buildings, street furniture or other structures without the consent of the owner, contrary to the provisions of the Regulations. Fly-posting is illegal, and those responsible for it, or benefiting from it, can be prosecuted.

FM
Abbreviation for Facing Matter

Foot Print
The area that a satellite's transmission covers on Earth. This area can be increased by the use of powerful receiving dishes.

Formula Model
A type of mathematical model used to evaluate media schedules. See Schedule Evaluation.

Freeware
Computer software that can be downloaded from the Internet or distributed by other means to users that has no charge for usage. See Shareware.

Frequency
The number of times a campaign is seen or heard by those who see or hear it at all, expressed over a period of time. See Reading Frequency ("How Often").

Frequency Weights
See Response Function.

Full Colour
Full colour refers to the 4 colour process (abbreviated to 4Col) - using 4 plates to make up the printing process.  Alternatively, Spot Colour refers to a basic colour (usually red) printed on a mono (Black & White) background